Who needs Superfast Broadband Fibre Connectivity ?
Broadband has become more and more essential to our everyday lives and the amount of devices that we use each day that depend on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.
Swimbridge Broadband Deals For April 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all need to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on simultaneously. With Superfast fibre broadband though, everyone within a home or company manages to do what they want online– all at the same time– with no annoying delays.
What is super-fast broadband?
Super-fast broadband describes broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively higher than most internet users.
While the current average UK internet connection is around 12Mbps (2014), high speed broadband products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic cabled networks which includes Virgin Media and BT’s Infinity fibre optic cables.
How does fibre internet operate?
Unlike most UK broadband connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper cables used by traditional ADSL connectivity .
BT also offers an as much as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not only on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ broadband packages from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connectivity uses the same cables and telephone exchanges as regular ADSL broadband connections, but thanks to the software and technology used it can deliver speeds of around 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you dwell in a city or built up area you can realistically expect speeds of more than 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed broadband product is the best?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its superfast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get superfast broadband ?
Your initial step is to decide which super-fast broadband services are available to you . Check which products are available.
Benefits of super-fast broadband
Fast broadband enables you to enjoy all the services available on the web. You will have the chance to download movies in a in a few minutes – allowing you watch what you like, when you like it, and getting rid of the hanging around for enormous downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , besides rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means improved response times delivered by fibre connectivity means that when playing game online you an one-upmanship over the competition and can enjoy a better playing experience.
Disadvantages of high speed broadband
Speeds are never 100% as advertised (although are often very near) and rely on things that are not within your control, like the age of wiring and the distance you live from the green box. Despite the fact that super-fast internet is available in your location, these limiting factors may yield little difference in performance for a much higher price .
Who is super-fast internet connectivity for?
The massive growth in the number of people streaming music , video and watching TV online means that there is no more a typical user of fibre broadband .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast connectivity product – preferably fibre optic for the best service .
Fibre connectivity is also ideal for fans of online gaming . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is known as ping, which is commonly brought on by slower traditional internet connectivity products. This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number