Who needs Super-fast Connectivity ?

Broadband has become more and more necessary to our everyday lives and the amount of devices that we use per day that depend on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase everyday.

Town Row Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on all at once. With Superfast fibre broadband though, everyone within a home or small company is able to do what they want online– all simultaneously– with no annoying delays.

What is fast broadband?

Super-fast broadband concerns broadband connections of around 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most broadband users.

While the current average UK broadband connection is around 12Mbps (2014), high speed broadband products deliver speeds of around 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast connectivity operate?

Unlike the majority of UK broadband connections, which use telephony lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper cables used by standard xDSL internet .

BT also offers a more than 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.

However, fast internet is not exclusively available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by subscribing to selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This type of connectivity uses the same cables and telephone exchanges as regular ADSL phone-line connections, but because of the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “almost 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a city or built up location you can realistically expect speeds of to 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast internet product is the fastest?

Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get super-fast broadband ?

Your start is to see which fast broadband services are available at your exhaage. Check which service are available.

 

Advantages of super-fast broadband connectivity

Super-fast internet enables you to enjoy all the entertainment services available on-line. You will have the chance to download movies in a within minutes – allowing you watch what you like, when you demand it , and getting rid of the days of long waiting times for large downloads.

Fans of on-demand TV can enjoy their favourite shows on the BBC iPlayer , together with rival services from ITV and Channel 4, smoothly and without interruption .

Reduced latency means improved response times delivered by fibre broadband means that when playing game online you an one-upmanship over the competition and can enjoy a better more enjoyable experience.

Disadvantages of fibre internet connectivity

Speeds are never 100% as advertised (although are often very near) and dependent on things that are out of your control , like the quality of wiring and the distance you live from the exchange . Though high speed connectivity is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher annual price.

Who is super-fast broadband  for?

The massive growth in the range of people streaming music , downloading video and watching on demand TV online means that there is no longer a typical user of fibre internet .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity deal – preferably fibre optic for the best service .

Super-fast connectivity is also ideal for fans of online gaming . Due to the fact faster connectivity gets rid of the delays to in-game responsiveness. This is referred to as ping,  which is often  as a resulted of slower traditionalbroadband services . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a standard ADSL service .

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