Who needs Superfast Connectivity ?

Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every single day that utilise broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.

Wayford Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all simultaneously– with no annoying delays.

What is fast broadband?

Super-fast broadband relates to broadband connections of approximately 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively above most broadband users.

While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of up to 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does high speed internet operate?

Unlike most of UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL internet connectivity.

BT also offers an as high as 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast broadband is not exclusively available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by subscribing to selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This type of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology used it can deliver speeds of around 24Mbps, however most advertised speeds are around “around 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a town or built up area you can realistically expect speeds of as much as 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed internet product is the fastest?

Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its super-fast fibre-optic broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fast connectivity?

Your start is to see which fast internet services are available at your exhaage. Check which products are available.

 

Advantages of high speed broadband connectivity

Fast broadband can let you enjoy all the entertainment on offer online. You will have the capacity to watch movies in a within minutes – allowing you consume what you want , when you want it , and banishing the days of long waiting times for large downloads.

Fans of on-demand show will love their best shows on the BBC iPlayer , along with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means better response times delivered by super fast broadband means that online gamers gain an one-upmanship over the opponents and can enjoy a better gaming experience.

Disadvantages of high speed connectivity

Speeds are never 100% as advertised (although are often very close ) and rely on things that are not within your control, like the quality of wiring and the distance you live from the cabinet . Despite the fact that high speed internet connectivity is on offer in your location, these limiting factors may not bring many benefits in performance for a much higher monthly cost .

Who is super-fast internet  for?

The massive growth in the quantity of people streaming music , downloading video and watching catchup TV online means that there is no more a typical user of high speed connectivity .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to subscribe to a fibre internet connectivity deal – preferably fibre for the greatest service.

High speed connectivity is also ideal for fans of online games . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping,  which is commonly as a resulted of slower traditional internet products. This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a standard ADSL service .

Wayford – Other Areas

Babel

Fintry

Whetsted

Pendeford

Llandefaelog-trer-graig

Nuneaton

Elgol

Trallwn

Tillislow

Greenhill