Who needs Superfast Connectivity ?

Broadband has become more and more important to our everyday lives and the amount of devices that we use every single day that depend on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.

West End Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on all at once. With Superfast fibre broadband though, everyone within a home or company has the capacity to do what they want online– all concurrently– without any annoying delays.

What is fast broadband?

Super-fast broadband refers to broadband connections of about 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively higher than most broadband users.

While the current average UK internet connection is around 12Mbps (2014), high speed internet products deliver speeds of more than 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does fibre internet operate?

Unlike most UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional xDSL internet .

BT also offers a to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the future .

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband products of their own.

However, fast broadband is not only on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by getting selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but because of the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a city or built up area you can realistically expect speeds of more than 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the fastest?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its superfast fibre-optic connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get superfast broadband ?

Your 1st step is to see which superfast internet services are available at your exhaage. Check which types of connectivity are available.

 

Advantages of super fast internet

Super-fast internet enables you to make the most of all the music streaming available on the internet. You’ll have the opportunity to watch movies in a matter of minutes – allowing you consume what you want , when you want it , and banishing the days of long waiting times for big downloads.

Fans of on-demand TV can enjoy their favourite shows on the BBC iPlayer , together with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means better response times delivered by super-fast broadband means that when playing game online you a competitive advantage over the competition and can enjoy a better more enjoyable experience.

Disadvantages of high speed connectivity

Speeds are never guaranteed as advertised (although are often very close ) and based on things that are out of your control , like the age of copper connectivity and the distance you live from the green box. Although super-fast internet connectivity is on offer in your area , these limiting factors may not bring many benefits in performance for a much higher price .

Who is super-fast connectivity  for?

The massive growth in the amount of people streaming music , video and watching catchup TV online means that there is no more a typical user of super fast connectivity .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed connectivity service – preferably fibre optic for the best experience.

Fibre connectivity is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is often  triggered by slower traditional internet connectivity products. This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a standard ADSL connection.

West End – Other Areas

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