Who needs Speedy Fibre Connectivity ?
Broadband has become increasingly more essential to our everyday lives and the amount of devices that we use per day that rely upon broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase each day.
West Hill Broadband Deals For March 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would like to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or business has the chance to do what they want online– all concurrently– without any annoying delays.
What is high speed broadband?
Super-fast broadband describes broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively more than most broadband users.
While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic cabled networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does fibre connectivity work ?
Unlike many of UK broadband connections, which use telephone lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much quicker than along the copper cables used by standard xDSL internet connectivity.
BT also offers a to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast broadband is not exclusively on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by joining selected ADSL2+ broadband services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This kind of connectivity uses the same cabling and telephone exchanges as regular ADSL broadband connections, but due to the software and technology being used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “as much as 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you dwell in a town or built up location you can realistically expect speeds of more than 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed broadband product is the quickest ?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its super-fast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get super-fast broadband ?
Your first step is to see which superfast internet services are available in your area . Check which products are available.
Benefits of high bandwidth broadband
High speed broadband enables you to make the most of all the services available on the internet. You will be able to download movies in a in a few minutes – allowing you watch what you like, when you like it, and banishing the days of long waiting times for large downloads.
Fans of on-demand TV will love their favourite shows on the BBC iPlayer , as well as rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means better response times delivered by fibre broadband means that when playing game online you an one-upmanship over the opponents and can enjoy a better playing experience.
Disadvantages of FTTC internet connectivity
Speeds are never guaranteed as advertised (although are often very near) and depend on things that are not within your control, like the quality of wiring and the distance you live from the BT exchange . Even if super-fast connectivity is on offer in your area , these limiting factors may yield little difference in performance for a much higher price .
Who is fibre internet connectivity for?
The massive growth in the quantity of people downloading music , streaming video and watching TV online means that there is no more a typical user of super-fast internet .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet service – preferably fibre optic for the best service .
Super fast internet connectivity is also ideal for fans of online console usage. Due to the fact faster connectivity gets rid of the delays to in-game responsiveness. This is called ping, which is commonly brought on by slower ADSL internet connectivity products. This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number