Who needs Super-fast Broadband Fibre Internet ?
Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use per day that utilise broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
Whittington Broadband Deals For January 2026
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all wish to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on at the same time. With Superfast fibre broadband though, everyone within a home or small business is able to do what they want online– all at the same time– without any annoying delays.
What is super-fast broadband?
Super-fast broadband describes broadband connections of around 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively above most broadband users.
While the current average UK internet connection is around 12Mbps (2014), super-fast broadband products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does fibre broadband work ?
Unlike many of UK internet connections, which use telephone lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional ADSL internet .
BT also offers a to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast broadband is not only on offer to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by signing up for selected ADSL2+ broadband packages from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This kind of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology being used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a city or built up location you can realistically expect speeds of as high as 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast broadband product is the fastest?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fast connectivity?
Your first step is to see which superfast internet services are available to you . Check which service are available.
Benefits of fast internet
Super-fast broadband lets you take advantage of all the music streaming on offer online. You’ll have the opportunity to download movies in a in a few minutes – allowing you view what you want , when you demand it , and banishing the days of long waiting times for huge downloads.
Fans of on-demand TV will love their favourite shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means improved response times delivered by super fast connectivity means that online gamers gain a competitive advantage over the opposition and can enjoy a better gaming experience.
Disadvantages of fibre internet connectivity
Speeds are never guaranteed as advertised (although are often very close ) and dependent on things that are out of your control , like the quality of wiring and the distance you live from the cabinet . Regardless of whether super-fast broadband is available in your area , these limiting factors may yield little difference in performance for a much higher annual cost .
Who is super-fast internet for?
The massive growth in the quantity of people listening to music, video and watching on demand TV online means that there is no longer a typical user of fibre internet .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to join a super fast internet connectivity service – preferably fibre for the very best service.
Super-fast connectivity is also ideal for fans of online gaming . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping, which is commonly triggered by slower traditional connectivity products. This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a standard ADSL connection.
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



