Who needs Superfast Broadband Fibre Connectivity ?

Broadband has become much more essential to our everyday lives and the amount of devices that we use every single day that count on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.

Wick Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or company has the opportunity to do what they want online– all concurrently– with no annoying delays.

What is quick broadband?

Super-fast broadband describes broadband connections of about 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively higher than most internet users.

While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of about 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity operate?

Unlike most UK internet connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional ADSL broadband .

BT also offers a to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .

 

 

The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband products of their own.

However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast broadband by subscribing to selected ADSL2+ internet services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This style of connectivity uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “as much as 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you inhabit a town or built up area you can realistically expect speeds of approximately 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast broadband product is the quickest ?

Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its superfast fibre connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre broadband ?

Your 1st step is to decide which super-fast internet services are available at your exhaage. Check which service are available.

 

Benefits of super fast internet

Super fast broadband empowers you to take advantage of all the entertainment services available online. You will have the opportunity to watch movies in a in a few minutes – allowing you view what you want , when you want it , and banishing the hanging around for astronomical downloads.

Fans of on-demand TV will love their favourite shows on the Sky Now TV, besides rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means better response times delivered by super-fast internet means that when playing game online you an one-upmanship over the competition and can enjoy a better playing experience.

Disadvantages of high speed internet connectivity

Speeds are never 100% as advertised (although are often very near) and based upon things that are out of your control , like the quality of wiring and the distance you live from the green box. Even though high speed connectivity is available in your area , these limiting factors may not bring many benefits in speed for a much higher annual price.

Who is  FTTC connectivity  for?

The massive growth in the range of people streaming music , downloading video and watching catchup TV online means that there is no longer a typical user of super fast internet connectivity.

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre internet connectivity product – preferably fibre optic for the best service .

Super-fast connectivity is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is referred to as ping,  which is commonly caused by slower DSL connectivity products. This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL deal .

Wick – Other Areas

Balliveolan

Bramford

Blairhill

Monkwood

Whatlington

Barton Stacey

Littleton-upon-severn

Killiow

Hademore

East Moors