Who needs Super-fast Broadband Connections ?

Broadband has become more and more important to our everyday lives and the amount of devices that we use every single day that rely upon broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.

Williams Green Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on concurrently. With Superfast fibre broadband though, everyone within a home or small business has the opportunity to do what they want online– all concurrently– with no annoying delays.

What is super-fast broadband?

Super-fast broadband refers to broadband connections of approximately 300Mbps in the UK.

Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively above most broadband users.

While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of approximately 300Mbps, through sophisticated fibre-optic broadband networks which include Virgin Media and BT’s Infinity fibre optic cables.

How does superfast broadband work ?

Unlike many UK broadband connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional ADSL internet .

BT also offers a more than 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast internet is not exclusively available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by joining selected ADSL2+ internet packages from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This style of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “to 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you inhabit a town or built up location you can realistically expect speeds of around 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast broadband product is the fastest?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its super-fast fibre-optic connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get super-fast broadband ?

Your initial step is to decide which highspeed internet services are available to you . Check which products are available.

 

Advantages of high speed internet

Fast internet connectivity can let you take advantage of all the entertainment available on the web. You’ll have the opportunity to download movies in a in a few minutes – allowing you view what you like, when you want it , and getting rid of the hanging around for large downloads.

Fans of on-demand programmes can enjoy their favourite shows on the Sky Now TV, and even rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means move favourable response times delivered by fibre internet means that online gamers gain an one-upmanship over the opponents and can enjoy a better more enjoyable experience.

Disadvantages of FTTC internet connectivity

Speeds are never 100% as advertised (although are often very close ) and dependent on things that are not within your control, like the quality of wiring and the distance you live from the green box. Even if super-fast broadband is available in your location, these limiting factors may not bring many benefits in speed for a much higher cost .

Who is  fibre internet  for?

The massive growth in the number of people listening to music, downloading video and watching on demand TV online means that there is no longer a typical user of fibre internet .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to register for a fibre internet deal – preferably fibre for the very best service.

Super-fast internet is also ideal for fans of online console usage. Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is referred to as ping,  which is commonly caused by slower DSL internet products. This can seriously ruin your gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to decide on a standard ADSL deal .

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