Who needs Super-fast FTTC ?
Broadband has become increasingly more essential to our everyday lives and the amount of devices that we use on a daily basis that depend on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
Willian Broadband Deals For February 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
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UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
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Fast Fibre Broadband
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UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us need to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or small company manages to do what they want online– all concurrently– without any annoying delays.
What is fast broadband?
Super-fast broadband describes broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively higher than most broadband users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of about 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does superfast internet operate?
Unlike many UK broadband connections, which use telephony lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper cables used by standard DSL broadband .
BT also offers an as much as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband products of their own.
However, fast internet is not only available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ internet services from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This kind of connection uses the same cabling and telephone exchanges as regular ADSL broadband connections, but as a result of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “around 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a town or built up location you can realistically expect speeds of as much as 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast broadband product is the quickest ?
Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its super-fast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fast connectivity?
Your first step is to decide which super-fast broadband services are available at your exhaage. Check which products are available.
Advantages of high speed internet
Super-fast broadband empowers you to take advantage of all the services on offer on the web. You’ll have the capacity to download movies in a matter of minutes – allowing you view what you want , when you want it , and getting rid of the days of long waiting times for large downloads.
Fans of on-demand show will love their best shows on the BBC iPlayer , besides rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means move favourable response times delivered by fibre connectivity means that online gamers gain a competitive advantage over the competition and can enjoy a better more enjoyable experience.
Disadvantages of fibre internet
Speeds are never guaranteed as advertised (although are often very near) and based on things that are not within your control, like the age of wiring and the distance you live from the BT exchange . Even though super fast connectivity is on offer in your location, these limiting factors may yield little difference in performance for a much higher annual cost .
Who is FTTC internet for?
The massive growth in the range of people listening to music, streaming video and watching TV online means that there is no more a typical user of fibre internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre broadband service – preferably fibre optic for the best experience.
Fibre connectivity is also ideal for fans of online console usage. Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is called ping, which is often brought on by slower ADSL internet connectivity services . This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL service .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number