Who needs Super-fast Connectivity ?

Broadband has become much more important to our everyday lives and the amount of devices that we use every day that count on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.

Broadbottom Broadband Deals For January 2026

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or business has the ability to do what they want online– all all at once– with no annoying delays.

What is high speed broadband?

Super-fast broadband refers to broadband connections of as high as 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most internet users.

While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of around 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity work ?

Unlike most UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL internet .

BT also offers an as high as 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.

However, fast broadband is not exclusively available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This form of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you dwell in a town or built up area you can realistically expect speeds of up to 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast internet product is the quickest ?

Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre optic connectivity?

Your 1st step is to see which high speed broadband services are available in your area . Check which service are available.

 

Benefits of fast internet

High speed broadband enables you to make the most of all the music streaming available on the world wide web. You will have the ability to watch movies in a within minutes – allowing you view what you want , when you want it , and banishing the days of long waiting times for very large downloads.

Fans of on-demand TV can enjoy their favourite shows on the Sky Now TV, together with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means improved response times delivered by fibre internet means that online gamers gain an one-upmanship over the opposition and can enjoy a better playing experience.

Disadvantages of super-fast internet

Speeds are never guaranteed as advertised (although are often very close ) and based on things that are out of your control , like the age of copper connectivity and the distance you live from the green box. Although fibre broadband is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher cost .

Who is  high speed internet  for?

The massive growth in the quantity of people streaming music , streaming video and watching TV online means that there is no more a typical user of high speed connectivity .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to register for a fibre broadband deal – preferably fibre optic for the greatest service.

Super-fast internet is also ideal for fans of online gaming . This is because a faster connection gets rid of the delays to in-game responsiveness. This is called ping,  which is often  as a resulted of slower ADSL connectivity services . This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a standard ADSL service .

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