Who needs Speedy Connectivity ?
Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use on a daily basis that bank on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.
Loftus Broadband Deals For April 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all wish to avoid.
Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on at the same time. With Superfast fibre broadband though, everyone within a home or business is able to do what they want online– all simultaneously– with no annoying delays.
What is quick broadband?
Super-fast broadband concerns broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively greater than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does high speed broadband work ?
Unlike many of UK broadband connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional xDSL internet connectivity.
BT also offers a more than 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast broadband is not only available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by enrolling in selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connectivity uses the same wiring and telephone exchanges as regular ADSL broadband connections, but because of the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “about 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you dwell in a town or built up area you can realistically expect speeds of right up to 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast internet product is the fastest?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre-optic broadband network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fibre optic connectivity?
Your first step is to see which superfast internet services are available to you . Check which types of connectivity are available.
Benefits of fast broadband connectivity
High speed internet connectivity can let you use all the music streaming on offer on the net. You’ll have the ability to download movies in a in a few minutes – allowing you consume what you want , when you like it, and getting rid of the hanging around for big downloads.
Fans of on-demand show can enjoy their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means better response times delivered by super fast broadband means that online gamers gain a competitive advantage over the competition and can enjoy a better gaming experience.
Disadvantages of fibre connectivity
Speeds are never 100% as advertised (although are often very near) and rely on things that are not within your control, like the age of copper connectivity and the distance you live from the cabinet . Though high speed connectivity is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher monthly cost .
Who is fibre internet connectivity for?
The massive growth in the range of people downloading music , video and watching catchup TV online means that there is no more a typical user of super fast internet connectivity.
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to join a high speed connectivity deal – preferably fibre optic for the best service.
Super-fast internet is also ideal for fans of online console usage. This is because a faster connection gets rid of the delays to in-game responsiveness. This is referred to as ping, which is often triggered by slower ADSL internet products . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a traditional ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number